About Parhams
Our Story
Parhams started the way most good things do — out of necessity. We saw a gap in what was available locally for working people and outdoorsmen, and we set out to fill it. No big-box attitude, no upsell pressure. Just quality gear, honest prices, and people who know what they're talking about.
We're proud to be part of this community. Our customers are our neighbors — we see them at church, at the feed store, and out in the field. That keeps us honest, and it keeps us focused on carrying what actually works.
The Team Behind Parhams
Owner
Jeff Reynolds
Jeff Reynolds brings decades of experience and a lifelong connection to Henderson, welcoming every customer with knowledge earned from years in the boot and ranching community. He takes great pride in matching folks with the right fit, believing that true service means treating every guest like part of the family.
Co-owner
Varonda Reynolds
Varonda Reynolds ensures visitors feel right at home with her warm, personal attention. Actively involved in both the shop and the community, she is passionate about helping customers discover quality boots and treasured western accessories - always with a welcoming smile.
Proud Ariat Dealers
Ariat is our top brand — and for good reason. From western boots to work boots to apparel, Ariat builds gear that holds up to real use. We carry one of the most complete Ariat selections in the region, including styles and sizes that are hard to find elsewhere. If you're looking for Ariat, you've come to the right place.